Using WhatsApp to Boost Lead Generation & Sales

Have you thought of using WhatsApp for lead generation?
Well, you should. It’s a strategy worthy of your attention.

What is WhatsApp Lead Generation?

It is strategies using WhatsApp messenger as the main tool to communicate business offers, provide support, share valuable content and so forth. The core idea behind the concept is to approach potential clients in an environment where they feel comfortable and in control.
 

WhatsApp is one of the most popular messaging apps in existence and one of the most active mobile apps overall. And the entrepreneurial world hasn’t failed to notice. Just over a year ago, WhatsApp reached a total of over 1.5 billion monthly active users.
 

WhatsApp users are extremely dedicated to the platform. There are one billion daily active users sending 65 billion messages every single day sharing photos, video calling and chatting in 60 different languages．　
 

Just like Instagram and Facebook, WhatsApp has the same story features, making WhatsApp it’s own social network but focused more on messaging than on sharing updates and photos.

WhatsApp Business

WhatsApp Business app, now available on both Android and iOS users, allows companies of all shapes and sizes to create a verified business profile, list their contact details, opening hours, website address, and a blurb about their services. Essentially, these listings work just like your Facebook Page or Google My Business profile, displaying business data for customers.

WhatsApp is a diverse platform that gives businesses more than just one way to market to customers. Since WhatsApp is a messaging-based platform, it’s no stranger to conversational marketing.

Here are the main reasons as to why WhatsApp is a great platform for lead generation:

• It boats 1.5 billion monthly active users and 1 billion daily active users, making it easy to reach your target market
• The users are highly active each day, sending billions of messages
• The user base is very receptive to new technology, adopting the story feature so fast they overtook Snapchat as a whole in just weeks
• WhatsApp users love to engage with businesses and chatbots making the platform perfect for generating leads.
• The community on WhatsApp is diverse, making it almost impossible to not reach your target market.